All articles on Marketing & Branding — projects and tips for Swiss SMEs.
Guide Search engine optimization 13 min My Business on Google: Is the Effort Worth It? Many Swiss SMEs set up a Google Business Profile at some point and then let it sit untouched. Others wonder whether the effort behind «my business on Google» is even worth it. This article helps you decide whether Google Business Profile is the right tool for your situation. It also covers what really matters in profile maintenance before you spend time on side issues.
Article Branding & logo design 10 min Personal Branding for SMEs: When building your personal brand pays off Personal branding is often equated with LinkedIn selfies and motivational quotes — but the actual core lies elsewhere. This article helps Swiss SME owners understand their personal brand as a strategic business asset and build it deliberately.
Article Branding & logo design 12 min Corporate Identity for SMEs: What actually matters Corporate identity is often equated with the logo — and thereby reduced to a small part of the whole. This article clarifies what CI really encompasses, how it differs from corporate design and branding, and why the website is the decisive place where CI either holds together or falls apart.
Article Web design 12 min Landing Pages for SMEs: When They Really Work — and When They Don't Many Swiss SMEs have built a landing page before — and then waited for results. The layout was correct, the design was clean, but without a clear traffic source driving visitors to it, the page remained empty. This article helps you decide whether a landing page is the right tool for your situation right now — and what it needs to actually convert.
Article Consulting & conception 16 min Building a Buyer Persona: A Practical Guide for SMEs Most articles about buyer personas follow the same pattern: five steps, one template, done. In a Swiss SME, however, the format does not decide impact. What matters is whether a persona actually shapes day-to-day decisions — or gathers dust in a drawer. Impact happens where it influences concrete choices: the hero message, service pages, prioritisation. This guide shows when the effort is worth it and what AI really contributes in 2026.
Article Branding & logo design 12 min Simon Sinek's Golden Circle: what actually holds up for your brand Simon Sinek's Golden Circle is often sold as a promise of salvation: run a workshop, find a purpose sentence, and the brand takes care of itself. In practice something else matters. This article places the method honestly — and shows how a clearly stated Why becomes visible on a Swiss SME website.
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