Inviting brand and Multilingual website for young Bernese social enterprise

Wohnperspektive GmbH does valuable social work by supporting people in difficult life situations. This important mission deserved a professional digital form. Noevu was commissioned as a Squarespace Partner Switzerland to develop a completely new website.

A user-friendly, clear and UX-compliant online presence that conveys the company's vision, creates trust and generates targeted leads. The result is a strategic communication base built on the "Golden Circle" principle — answering the question of "why" emotionally and persuasively.

The client's challenge

A sensitive social topic had to be communicated professionally, accessibly and with hope. The new website addresses several target groups: direct clients, but also social workers and social services as important intermediaries.

Noevu goes beyond pure aesthetics. The approach was strategic and profound. The core brand message was sharpened first in workshops and worked out the "why" of Wohnperspektive GmbH: the belief that change is possible and that every person has the potential for a self-determined life.

1. Branding & Logo Development

The heart of the new brand identity is the motto "Home Is Where Growth Starts". The brief was clear: the branding had to translate this idea visually. Noevu worked with renowned Swiss graphic designer and brand expert Vincent Ghilione from Polychrome to realize this approach.

The result is a logo that combines warmth, security and positive development: an abstract image brand that fuses a protective roof with an upward pointing arrow. Combined with the elegant Chic Avenue font and a color palette of trusting dark blue and hopeful coral, a visual identity was created that is professional, approachable and profound. The entire logo system was also designed flexibly for bilingualism (DE/FR) right from the start - proof of forward-thinking website strategy.

2. Two paths, one goal: The design prototypes

Based on the defined brand strategy, two different but equally well thought-out visual routes were developed. These prototypes served as a basis for discussion to find the perfect tone for the final web design.

1. Design route: "A Bright Perspective"

This design was intended to specifically visualize optimism and new opportunities. A bright and warm color palette was used to convey hope and a new beginning.

• Visual elements: Large, wide-angle images symbolized openness and new horizons. Transparent surfaces and overlaps created depth and lightness.
• Design language: A combination of gently rounded elements (warmth, humanity) and clear, straight lines (structure, reliability) reflected the care approach.

2. Design route: "Hopeful Thoughts"

This approach focused on building trust through an atmosphere of security and positive development.

• Visual elements: Dark, calming tones combined with strong contrasts created an intimate yet encouraging mood. The targeted use of portraits should create a personal connection.
• Form language: Rounded image shapes stood for warmth and accessibility, while angular transitions and clear grids ensured structure and reliability - inspired by the potential logo symbol.

3. Original imagery through tailor-made AI

In order to stand out from impersonal and generic stock photos, Noevu created a unique and authentic visual world for Wohnperspektive. Instead of resorting to expensive photo shoots, a durable and efficient solution was developed: a tailor-made AI prompt system. This enables the team at Wohnperspektive to create new, brand-compliant visuals of the highest quality at any time.

• Custom-made prompt system: A system based on ChatGPT was built that generates precise, brand-compliant instructions for AI image creation and thus ensures visual consistency.
• Unique visual aesthetics: All images follow a specific color and light composition that fits perfectly with Wohnperspektive's corporate identity and creates a warm, hopeful atmosphere.
• Authentic representation: The images were deliberately designed to show people who are authentic and "drawn by life". This creates an honest connection with the target group and strengthens credibility.

The result is much more than a new website. Noevu built a complete digital identity for Wohnperspektive GmbH - from the strategic branding to the user-centered web design to the forward-thinking imagery. This coherent and professional presence creates trust and positions the company as a trusted provider in its niche.

The success speaks for itself: Through consistent strategy and the creation of SEO-optimized content, Wohnperspektive GmbH has achieved an outstanding result. After just a few months, the website is at the top of Google for relevant search queries in the Biel region. This success proves how effective the combination of in-depth brand strategy and technical excellence as a Swiss Squarespace expert is in creating sustainable visibility and measurable results.