Wohnperspektive GmbH does valuable social work by supporting people in difficult life situations. This important mission deserved a professional digital form. Noevu was commissioned as a Squarespace Partner Switzerland to develop a completely new website.
The target
A user-friendly, clear and UX-compliant online presence that conveys the company's vision, creates trust and generates targeted leads. The result is a strategic communication base built on the "Golden Circle" principle — answering the question of "why" emotionally and persuasively.
The client's challenge
A sensitive social topic had to be communicated professionally, accessibly and with hope. The new website addresses several target groups: direct clients, but also social workers and social services as important intermediaries.
customer
- Wohnperspektive GmbH: A social enterprise that offers safe living and individual everyday support.
- Offer: Support for a self-determined, independent life as well as a “residential school” to promote skills.
- Target groups: clients, social specialist agencies and services that are financing partners
project
- Developing a new, professional website from scratch.
- Creating a clear, user-friendly and modern web design.
- Establishment of complete branding including logo design.
- Structured communication of the value proposition according to the “Golden Circle” principle (Why, How, What).
- Conception of a digital presence for the “residential school”.
Special features
- The need to build an emotional connection and convey hope.
- The development of a flexible logo family that also works bilingually (DE/FR).
- The clear strategic direction of not only informing, but also specifically encouraging people to make contact.
The solution: Strategic web design & development
Noevu goes beyond pure aesthetics. The approach was strategic and profound. The core brand message was sharpened first in workshops and worked out the "why" of Wohnperspektive GmbH: the belief that change is possible and that every person has the potential for a self-determined life.
1. Branding & Logo Development
The heart of the new brand identity is the motto "Home Is Where Growth Starts". The brief was clear: the branding had to translate this idea visually. Noevu worked with renowned Swiss graphic designer and brand expert Vincent Ghilione from Polychrome to realize this approach.
The result is a logo that combines warmth, security and positive development: an abstract image brand that fuses a protective roof with an upward pointing arrow. Combined with the elegant Chic Avenue font and a color palette of trusting dark blue and hopeful coral, a visual identity was created that is professional, approachable and profound. The entire logo system was also designed flexibly for bilingualism (DE/FR) right from the start - proof of forward-thinking website strategy.
2. Two paths, one goal: The design prototypes
Based on the defined brand strategy, two different but equally well thought-out visual routes were developed. These prototypes served as a basis for discussion to find the perfect tone for the final web design.
1. Design route: "A Bright Perspective"
This design was intended to specifically visualize optimism and new opportunities. A bright and warm color palette was used to convey hope and a new beginning.
- Visual elements: Large, wide-angle images symbolized openness and new horizons. Transparent surfaces and overlaps created depth and lightness.
- Design language: A combination of gently rounded elements (warmth, humanity) and clear, straight lines (structure, reliability) reflected the care approach.
2. Design route: "Hopeful Thoughts"
This approach focused on building trust through an atmosphere of security and positive development.
- Visual elements: Dark, calming tones combined with strong contrasts created an intimate yet encouraging mood. The targeted use of portraits should create a personal connection.
- Form language: Rounded image shapes stood for warmth and accessibility, while angular transitions and clear grids ensured structure and reliability - inspired by the potential logo symbol.
With a sensitive social topic, every design decision carries a statement of its own. Gently rounded elements stand for warmth and humanity, clear straight lines for structure and reliability — both together, because the offer is both: safe living and everyday support on the way to a self-determined life. The design language here was not picked by taste, it was derived from what the organisation does.
3. Original imagery through tailor-made AI
In order to stand out from impersonal and generic stock photos, Noevu created a unique and authentic visual world for Wohnperspektive. Instead of resorting to expensive photo shoots, a durable and efficient solution was developed: a tailor-made AI prompt system. This enables the team at Wohnperspektive to create new, brand-compliant visuals of the highest quality at any time.
- Custom-made prompt system: A system based on ChatGPT was built that generates precise, brand-compliant instructions for AI image creation and thus ensures visual consistency.
- Unique visual aesthetics: All images follow a specific color and light composition that fits perfectly with Wohnperspektive's corporate identity and creates a warm, hopeful atmosphere.
- Authentic representation: The images were deliberately designed to show people who are authentic and "drawn by life". This creates an honest connection with the target group and strengthens credibility.
The result – digital excellence and market success
The result is much more than a new website. Noevu built a complete digital identity for Wohnperspektive GmbH - from the strategic branding to the user-centered web design to the forward-thinking imagery. This coherent and professional presence creates trust and positions the company as a trusted provider in its niche.
The success speaks for itself: Through consistent strategy and the creation of SEO-optimized content, Wohnperspektive GmbH has achieved an outstanding result. After just a few months, the website is at the top of Google for relevant search queries in the Biel region. This success proves how effective the combination of in-depth brand strategy and technical excellence as a Swiss Squarespace expert is in creating sustainable visibility and measurable results — held in place by ongoing search engine optimization for SMEs.
The collaboration with Noevu was crucial. Noel Bossart and his team understood our vision and gave it a digital soul. The strategic, professional web design exceeded our expectations. We are perfectly represented and reach our target groups more effectively.
It started with a single sentence: "Home Is Where Growth Starts". Everything after that was measured against it — logo, colour palette, imagery and page structure. The sentence came out of the workshops with the team, not out of an agency, which is why it holds. Settle your own core message before the design starts and you will not have to argue every individual design question later — it is already answered.
Looking for more than just a website? Noevu builds strategic digital presences that drive real results.
Frequently Asked Questions
Why did the project start with the why instead of the services?
A sensitive social topic needs more than a list of services. Workshops brought out the why behind Wohnperspektive: the belief that change is possible and that every person has the potential for a self-determined life. The communication follows the Golden Circle principle from there.
Who does the website speak to — clients or social services?
Both. Alongside its direct clients, the site addresses social workers and social services, who act as intermediaries and financing partners. That is why the language stays professional, accessible and hopeful at the same time.
What does a logo look like when it has to work in two languages?
Like a family: an abstract mark that fuses a protective roof with an upward pointing arrow, paired with the Chic Avenue typeface and a palette of dark blue and hopeful coral. The bilingual DE/FR requirement was part of the design from the start.
Why two design routes instead of a single draft?
«A Bright Perspective» and «Hopeful Thoughts» sat side by side as clickable previews: bright warmth and new beginnings against darker security carried by portraits. That made it possible to agree on the tone of the final web design together.
Why an AI image system instead of a photo shoot?
Instead of expensive photo shoots, a ChatGPT-based prompt system was built. The Wohnperspektive team uses it to create new brand-compliant visuals at any time. The people in them look authentic and “drawn by life”, which strengthens credibility with the target group.
What did the new presence achieve?
After just a few months, the website ranked at the top of Google for relevant search queries in the Biel region. Ongoing search engine optimisation keeps it there.
