Buyers and engineers read an industrial website like a datasheet: they look for evidence, not promises. Noevu builds websites for Swiss machine builders, suppliers and manufacturers, with product pages, standards and downloads where they are found in seconds.
Websites for manufacturing and industrial companies that win enquiries
Professional web design for industry, machinery & manufacturing
No projects published in this industry yet.
What a good industrial website has to do
An industrial website has two readers who decide at different speeds. Buyers and design engineers look for a value, a certificate, a part, and want to know within seconds whether a company is a candidate. Applicants check whether production and team suit them. Both leave as soon as the answer sits in a PDF catalogue or three menu levels down.
Three levers change that: product and application pages with technical key data in the text, an orderly download area for datasheets, drawings and certificates, and an enquiry form for technical advice that collects the right details straight away. A careers page with real pictures from production completes it.
Application before product family
People searching rarely know your internal product family. They search for the application: "linear guide cleanroom", "conveyor food industry", "ventilation unit school building". A dedicated page per product and per application hits those queries precisely. A product list hits none of them.
Datasheets, drawings, certificates
Specialists download before they call. A download area with version, language and date shows at a glance whether a document is current. The enquiry form belongs right next to it, because a datasheet is often followed by a technical question.
Multilingual for export
Swiss industry ships into many markets. German, French, Italian and English are standard, further languages on request. Each language gets its own addresses, correct language linking for search engines, and the technical terms an engineer in the target country actually uses.
ISO, CE, Swiss Made – trust with proof
Buyers check certificates before they request a quote. Standards and markings belong on the product page they apply to, with scope and validity. A logo in the footer proves little; the certificate as a download proves it.
Winning skilled people
Polymechanics, design engineers and automation technicians (all EFZ) as well as apprentices compare companies before they apply. A careers page with real photos from workshop and assembly, open positions as text and an application with just a few fields shortens that path.
Noevu handles structure and design. Day to day, the marketing team maintains products, downloads and vacancies itself, without developers.
Eight levers for an industrial website that wins enquiries
What Swiss industrial companies should get right on the website – from 20+ years of SME practice:
- One page per product and per application: Buyers search by intended use. Dedicated pages per product and application hit exactly those queries; a product list misses them.
- Technical key data in the page text: Values, materials and dimensions sit on the page as text. They stay findable and translate into every language; the datasheet adds to them.
- Download area with version, language and date: Datasheets, drawings and certificates in one overview. Anyone downloading sees at once whether the document is current and in which language it comes.
- Enquiry form for technical advice: Application, quantity and target date as separate fields. The enquiry reaches the responsible person in the company instead of a shared inbox.
- Standards and certificates with proof: ISO certificates, CE conformity and association memberships appear on the product page they concern. The certificate as a download shows scope and validity.
- One language version per target market: Own addresses and technical terms per language. Export customers find the company in their search language.
- Careers page with real job profiles: Apprenticeships and open positions as text, plus photos from workshop and assembly and a short application. That appeals to skilled people who compare employers.
- Editing system for the marketing team: New products, downloads and vacancies are maintained by your own team without an agency appointment. That keeps the website current and lowers follow-up costs.
What determines the price of an industrial website?
Scope determines the price. Four things move it most:
- Products and applications: every dedicated page needs text, image and technical key data.
- Languages: every target language brings translation and its own addresses.
- Download area and connections: the more documents and the more existing product data flow in, the larger the build.
- Careers page and photos: real pictures from production and assembly take time on site.
For every engagement Noevu prepares a binding fixed-price quote with a clear scope. There are no hidden costs.
Technical + regional visibility for Swiss industrial companies
One search world per industry cluster
Machine builders, suppliers, building-technology manufacturers and lighting engineers are searched for differently. Noevu structures industrial websites per cluster with dedicated pages and matching long-tail terms:
Machine and plant engineering
"Special-purpose machinery", "automation technology", "assembly lines", "conveying and handling technology", "plant engineering Switzerland". Application examples and technical key data come first.
Components and suppliers
"CNC contract manufacturing", "turned parts", "milled parts", "sheet-metal processing", "surface treatment". Machine park, materials, tolerances and batch sizes deserve their own pages.
Building-technology manufacturers
"Ventilation units", "heat pumps", "building control technology", "fire dampers". Planners and installers read along, so planning documents and downloads count.
Electrical and lighting technology
"Industrial lighting", "LED luminaires", "switchgear", "control systems", "emergency lighting". Planning data for lighting designers belongs in the download area.
Per region: adapt language and search terms
Industrial companies are searched for by region and by field. Location terms plus a Google Business Profile per site help decide who appears:
Zurich and Winterthur: "machine engineering Winterthur", "contract manufacturing Zurich".
Aargau, Solothurn, Basel: "supplier Aargau", "plant engineering Solothurn", "building technology manufacturer Basel".
Bern and Mittelland: "electrical engineering Bern", "metalwork Mittelland".
Eastern Switzerland (St. Gallen, Thurgau): "contract manufacturing eastern Switzerland", "machine engineering St. Gallen".
Central Switzerland: "building technology manufacturer central Switzerland", "contract manufacturing Lucerne".
Western Switzerland and the Jura arc: French dominates, so the website needs its own FR version.
Ticino: Italian dominates, an IT version is part of it.
What an industrial website covers technically + legally
Swiss Data Protection Act (revDSG) since September 2023
Contact forms, download forms, applications and analytics tools have to meet the revised Swiss Data Protection Act. That means a privacy policy listing every data flow, a cookie notice with the option to refuse, and rights of access and erasure. For visitors from the EU, the GDPR requires consent for non-essential cookies, which usually concerns exporting companies. Application data deserves particular care. Noevu ships a DSG-compliant base structure and documents every third-party service.
CE marking and declaration of conformity
Anyone supplying machinery or components into the EU needs, depending on the product, a CE marking, a declaration of conformity and operating instructions in the language of the country. On the website these documents belong on the product page and in the download area, with version and language.
Standards and management systems (ISO 9001, 14001, 45001)
A number alone says little. Scope, certification body and period of validity make up the proof. The certificate as a download next to the relevant product or site convinces buyers more than a logo in the footer.
Being able to prove "Swiss Made"
The designation "Swiss Made" is regulated by law for industrial products. Anyone using it should be able to prove the requirements internally. The website names it where it applies, not blanket on every page.
Association memberships as trust anchors
Memberships in industry associations such as Swissmem belong visibly on the website, with logo and link to the association. Customers, partners and applicants recognise them immediately.
The most common mistakes on industrial websites
What Noevu has seen repeatedly across 20+ years of SME practice:
- Products only as a PDF catalogue: A downloadable catalogue reads poorly on a phone and barely translates. Every product deserves its own page with key data in the text.
- Range organised by internal product family: Visitors search for the application, not for your product line. Organising by intended use gets you found for those searches.
- Certificates as a logo without proof: An ISO logo in the footer says little. Buyers want to see scope and validity, ideally as a download next to the relevant product.
- Vacancies as PDF or image: A job ad as an image can be neither searched nor shared. As text with a short application it reaches more skilled people.
- One language for every market: Export customers search in their language and with their technical terms. A language version per target market shows that the company delivers there.
- Enquiries end up in a shared inbox: A general contact form loses technical enquiries on the way. Fields for application and quantity route them to the right person.
More reading on marketing for industrial companies
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Common questions about web design for industrial companies
What does a website for an industrial company cost in Switzerland?
An industrial website starts from around CHF 5,500. The price depends on scope, languages and connections. For every engagement we prepare a binding fixed-price quote: clear scope, no hidden costs.
What content does an industrial website need?
Mandatory are product and application pages with technical key data, a download area, standards and certificates with proof, an enquiry form for technical advice and contact people with photos. A careers page and language versions for the target markets complete it. Stock images quickly look interchangeable in industry. Real photos from production and assembly stand out, and we are happy to connect you with photographers from our network.
How many products need their own page?
Every product and every variant group that someone searches for individually. Anyone searching for "stainless steel turned parts" or "ventilation unit with heat recovery" should land on a page that describes exactly that. Rare variants can share one page with a selection table. Together with you we organise the range by search behaviour rather than by internal structure.
How do I provide datasheets, drawings and certificates?
As a download area, organised by product and with version, language and date. The key data also appears as text on the product page, because text can be found and translated. Technical datasheets are best left freely accessible. For extensive documents such as CAD data, a short form can make sense; you decide per document.
Do I need a separate language version for every export market?
That depends on the market. Where buyers search in the national language, a dedicated language version with translated technical terms pays off. In other markets English is often enough. We check this against the search terms of the target market and build the languages in the order in which they bring enquiries.
How do I show certifications and standards credibly?
Link the certificate on the product or service page it concerns and state scope, certification body and validity. Logos in the header and footer add to the proof but do not replace it. When a certificate expires or is renewed, you swap the file in the editing system. The page stays current.
How does the website win skilled people and apprentices?
With a careers page that shows how you work: real photos, job profiles such as polymechanic EFZ, design engineer EFZ or automation technician EFZ, open positions and apprenticeships as text, and an application with a few fields. Positions as text can be read by search engines and shared directly. Application data is sensitive, so the form needs a clean privacy policy.
How long does it take from briefing to launch?
Typical Swiss SME projects go live in 6-12 weeks. Workshop and concept (2-3 weeks), design prototyping (2-3 weeks), implementation and content (2-4 weeks), QA and launch (1-2 weeks). Larger projects with multilingual scope, shop or government integration need 3-6 months. You receive a binding roadmap with milestones before start.
Can I edit the website myself after launch?
Yes. By default Noevu ships a website you can maintain yourself — usually on Squarespace (drag-and-drop) or a Headless CMS with visual editor (Sanity Studio, Payload, Strapi). At launch you receive video training and a written guide. If you would rather not invest time, Noevu can maintain the site under a service plan.
What happens after go-live? Maintenance, hosting, support?
Noevu offers a service plan from CHF 90/month — includes hosting (Vercel + Cloudflare CDN), automatic backups, security updates, performance monitoring and 2 support hours monthly. Without a plan the site keeps running — you keep full access and can switch providers any time (no vendor lock-in).
Does Noevu translate the website into multiple languages?
Yes. Multilingual sites in DE/FR/IT/EN (also PT, ES, AR, TR on request) are part of the standard repertoire. We use structured translation workflows with correct hreflang tags, locale-specific imagery and clean SEO per language. Translations can be done by your team or by Noevu via professional translators.
Who owns the website, code and content?
You do. Fully. Noevu delivers code, design files and content for unrestricted reuse — no licensing model, no "platform lock-in". If you ever switch agencies, everything goes with you. Hosting, domain and CMS accounts are in your name. This promise is part of every quote.
