Noevu carried out a complete website relaunch for Finca Las Mariposas on Tenerife. The mission: to replace an outdated, error-prone WordPress presence with a modern, elegant and functional website on Squarespace in just one week. This project was about more than a new design — the aim was to raise the finca's digital business card to the level of its excellent offering and to streamline its booking process.
The customer & the challenge
The Finca Las Mariposas is an exclusive holiday resort on Tenerife with Swiss management. Its previous website no longer met this high standard and held back its business potential.
customer
- Finca Las Mariposas: Provider of high-quality holiday apartments in the tourism sector
- Focus on individual travelers who are looking for peace, nature and quality
- Swiss leadership with correspondingly high standards of service and presentation
Project scope
- The WordPress site was technically outdated, slow and error-prone.
- The design felt uninspired and cluttered with its rigid, blog-like layout. It lacked visual hierarchy and emotional depth.
- Important features like contact forms were unreliable and resulted in missed requests.
- A quick but reliable solution for a new website was needed.
Special features
- An extremely aggressive time frame of just seven days for the complete relaunch.
- The high aesthetic standards of digitally capturing the unique atmosphere of “peace, space, calm, strength”.
- The requirement to create a solution that can be easily managed by the customer themselves.
- Multilingual website with AI support
An unreliable contact form draws no attention to itself. It shows no error message, and nothing visibly missing turns up in the inbox — what is lost is only what never arrives. At Finca Las Mariposas those were booking requests, while the site carried on looking unchanged from the outside.
The solution: Strategic Web Design & Development
Noevu chose a strategic relaunch with Squarespace. As a top SaaS platform, Squarespace enables extremely efficient website development without compromising on design and functionality. That meant full focus on strategy, design and usability — not technical maintenance.
1. Analysis and concept
In an intensive start-up phase, the team analyzed the weak points of the old website and defined the goals for the new one. They immersed themselves in the world of the finca to understand its essence. Based on that, a clear content strategy took shape for SEO-optimized content, along with a plan to revise the existing promotional video and align it with the new, high-quality aesthetic.
2. Individual design as a clickable preview
Instead of adapting a standard theme, the team built several interactive, clickable previews tailored precisely to the Finca Las Mariposas brand. The focus was on clear imagery, elegant typography and intuitive guidance that engages visitors emotionally and leads them to booking.
3. Efficient development & content production
As a Swiss Squarespace Gold Partner, Noevu implemented the final design in record time. In parallel, the promotional video was re-edited with a fitting soundtrack to keep the brand message coherent. Squarespace's robust SaaS architecture handles the technical side, which guarantees security, loading speed and a clean display on all devices. Since Finca Las Mariposas welcomes guests from all over the world, multilingual reach was essential, and AI-supported translation moved the entire website into several languages quickly. Guests are sent automatically to their own language or can choose it themselves — which improves the experience and strengthens the global presence as a provider of vacation rentals.
4. Launch and operation
After a final quality check, the new website — including the new video — went live on time. But the work doesn’t end at launch. Thanks to the service hours included in the project, the customer enjoys full cost certainty and continuous support from Noevu. As its Swiss Squarespace developer, Noevu keeps optimizing the site and stays available for any request.
Result and conclusion
The result is a website that is not only aesthetically pleasing but also serves as a powerful lead-generation tool. The shift from a cluttered, impersonal blog layout to an immersive, elegant brand experience is significant. Visitor numbers have risen, time on site is longer, and booking requests now arrive reliably thanks to the new forms. The finca finally has a digital presence that reflects its quality and actively drives the business. For a comparable plan, you can commission a website built to measure.
With seven days, preparation decides the outcome, not speed. The atmosphere was put into words before anyone designed — “peace, space, calm, strength” is a brief a draft can be measured against, while “high-quality” leaves every discussion open. And the decision was made on something clickable: not on an adapted standard theme, but on previews already carrying the finca’s brand — decide on descriptions when time is short and you correct later, on the finished build.
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Frequently Asked Questions
Why did Finca Las Mariposas leave WordPress?
The site was technically outdated, slow and error-prone, and the rigid, blog-like layout felt cluttered. Above all, the contact forms were unreliable — enquiries were lost.
How is a complete relaunch possible in seven days?
Squarespace carries the technical side, so the time went into strategy, design and usability instead of maintenance. The final design was implemented in record time, with content production running in parallel.
What happened to the existing promotional video?
Revising it was planned during the concept phase. The video was re-edited, given a fitting soundtrack and went live together with the website, on schedule.
How did the website get its several languages?
AI-supported translation moved the entire website into several languages quickly. Guests are sent to their own language automatically or can choose it themselves.
Do booking requests arrive reliably now?
Yes. Booking requests come in reliably thanks to the new forms. Visitor numbers have also risen and time on site is longer.
Who looks after the website after the launch?
One requirement for the solution was that the finca can manage it easily itself. Beyond that, the project includes service hours — they provide cost certainty and continuous support.
