Customers have long stopped searching only on Google. ChatGPT, Perplexity and Google AI Overviews recommend Swiss SMEs — anyone appearing there as a source wins inquiries before the competition is even visible.
AI visibility: AEO and GEO for Swiss SMEs
Get found by ChatGPT & Perplexity and cited by Google AI Overviews
How AI search works differently
First find, then answer — why an LLM reads differently than Google
Classical search lists existing pages by authority and on-page signals. AI search, by contrast, retrieves sources and formulates its own answer from them. The model first looks up relevant passages in its index and then composes them into an answer. Anyone who convinces in both steps gets cited — anyone who covers only one drops out.
Content that gets found
AI models search first, then answer. Clear statements and unambiguous definitions help more than keyword stuffing — your content is reliably recognized.
Recommended as a source
Perplexity shows sources directly below the answer, ChatGPT and Copilot increasingly too. Anyone appearing there is present — before a customer even clicks.
llms.txt at the root
A new standard that gives LLMs a curated content map. robots.txt controls access — llms.txt controls relevance.
Content that AI understands
Structured markup helps ChatGPT and co. grasp the meaning of your page — not just the text. It used to pay into Google, today into AI answers.
Build the brand consistently
Wikipedia, LinkedIn, your website — the same language everywhere. AI models recognize your brand as a distinct actor and mention you more often in answers.
Visible to the AI bots
We check whether the models in use can even pick up your pages. If your site isn't seen, even the best content doesn't help.
Clear questions, clear answers
Answer common customer questions directly on the page — structured and visible. For AI models the fastest lever to be mentioned, for customers a clear gain in trust.
Multilingual AI visibility
DE, FR, IT, EN — each language has its own LLM indexes. Being cited in German doesn't mean you are in English. Native multilingual support matters.
Comprehensive offering for AI visibility
An effective AI strategy for SMEs that want more
From audit to ongoing support — all from one source. The result is measurable: your brand appears more often as a source in ChatGPT, Perplexity and Google AI Overviews.
Clear levers
Recommendations before the first click
Your domain appears as a source in the answers from ChatGPT, Perplexity and Copilot — present before a customer even clicks a result.
High-performance website
A fast, cleanly built website is the foundation — AI models read clear structures reliably and customers reward short load times with trust.
AI-ready editorial system
Content is stored so ChatGPT and co. understand it. You edit texts as usual — the machine-readable layer keeps working in the background.
From status quo to measurable AI visibility.
| Your status quo | With Noevu | |
|---|---|---|
| Methodology | Ad-hoc, isolated measures | Analysis → technical base → content → tracking |
| Strategy | Gut feeling, no clear picture | Tuned to industry and customer questions |
| Platform | Page builder doesn't allow a dedicated llms.txt or fine-grained markup | Clean markup and dedicated llms.txt from day one |
| AI in daily work | No integration: write with ChatGPT, paste manually into the system | End-to-end AI workflow — from research through images to publishing |
| Monitoring | Manual via Google Search Console | Detailed monthly reports |
| Decision basis | Gut feeling | First measurement of today's mentions as baseline |
The process
Three steps to measurable AI visibility
A clear path, transparent steps. You see where your brand stands in AI answers today — and how that improves month by month.
Preparation & analysis
Listen. Understand. Audit.
Everything starts with listening. Your world and your customers' questions are at the centre. In parallel we check how often your domain shows up today in ChatGPT, Perplexity and Copilot, and run a technical review of the machine-readable layer and findability. The result: an honest baseline grounded in data.
Technical foundation
Fast, clean, AI-readable.
A website that loads fast and is cleanly readable for AI answers. Content is stored so ChatGPT and Perplexity reliably recognize it as a source. The technical work runs in the background — you only see the result.
Operation & monitoring
Going live is just the beginning.
Unambiguous definitions open each paragraph, clear question-and-answer structures sit directly in visible content, and structured markup is applied with intent. A monthly measurement of AI mentions then shows what works and where to adjust — straightforward, reliable, no guesswork.
Ready for visibility in ChatGPT, Perplexity and Google AI Overviews?
AI search runs on its own logic — clear sources, clean structure, a website that LLMs reliably understand. A free analysis shows how often your domain is cited today in the major LLMs and where the biggest lever sits.
Your no-obligation inquiry about AEO and GEO:
Vielen Dank! Wir melden uns in Kürze.
Noevu combines innovation and precision, and helped us build a website that impresses not just through quality but through ease of use. Absolute recommendation.
Thanks to professional consultation and support, the website project was implemented perfectly. The new site exceeds expectations and opens doors with customers.
Tips & insights on AEO, GEO and LLM optimization
Knowledge for AI visibility.
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Discover all tips Frequently asked questions about AI visibility, AEO and GEO
What is the difference between classical SEO and AI visibility?
Classical SEO targets position one in the Google results list — keywords, on-page, backlinks. AI visibility targets your domain being cited as a source in answers from ChatGPT, Perplexity, Copilot and Google AI Overviews.
The two are connected: anyone who doesn't rank on Google is rarely cited in LLMs either. But the optimization runs on different layers — clear language, unambiguous definitions, a machine-readable content structure and a website that delivers all of it cleanly.
How do you measure whether our site is cited in ChatGPT or Perplexity?
Instead of measuring rankings only, we check mentions in real AI answers. We combine three sources: ten typical customer questions per month in ChatGPT, Perplexity and Copilot, indexing in Bing Webmaster Tools, and — where available — specialized measurement tools like Profound or AthenaHQ.
The result is a monthly report: where your domain was cited, in what context, and which competitors appear alongside.
What is llms.txt and do we need it now?
llms.txt is a new, not-yet-binding standard. A small text file at the root of your website that gives LLMs a curated content map — more structured than classical robots.txt, more targeted than a sitemap.
It is not mandatory. It becomes worthwhile as soon as your content should answer questions in a structured way and you want to be found in AI search. On modern, AI-ready websites it can be maintained cleanly — on Squarespace and similar page builders it remains a workaround.
Do we have to switch platforms to appear in AI answers?
Not necessarily. Anyone who writes with clear structure and uses the standard markup properly can be cited in AI answers on Squarespace or WordPress too. The platform question becomes relevant as soon as you need fine-grained structured data per content block, your own llms.txt, native multilingual support or top performance.
Detailed view for Squarespace: Squarespace SEO in detail. Broader answer on platform choice: CMS check for Swiss SMEs.
How long does it take for AEO and GEO to take effect?
Mentions in AI answers are less predictable than Google rankings. Clearly phrased answers often land in ChatGPT within two to four weeks — provided your domain is in the index of the models used at all. Structural measures and a new llms.txt show their effect only when the major models read your site the next time. That happens every few weeks.
Realistic horizon for measurable change: three to six months.
Is AI visibility worth pursuing for Swiss SMEs today?
It depends on your business model. B2B consultancies, law firms, tech-adjacent businesses and content-driven companies are increasingly recommended through ChatGPT, Perplexity and Copilot — there, AI visibility is already business-relevant.
Local service providers and classical trades still live primarily on Google Maps. For them, classical SEO and AEO matter more than GEO. An honest baseline shows where your audience actually searches today.
What does an AI visibility audit at Noevu cost?
The audit is free: 20-minute video call, status summary on your current LLM visibility, prioritized recommendations. A full baseline review with deep technical audit, a first measurement of today's mentions and a prioritized plan starts at CHF 2'500.
Ongoing support — maintenance of the machine-readable layer, llms.txt upkeep, monthly measurement of AI mentions and content adaptation — starts at CHF 800 per month. Every recommendation comes as a binding fixed-price quote. Request a free AI audit now.
