When Unitas Services GmbH, an established Swiss provider in the event and security industry, approached Noevu with a clear vision, but no digital business card.
Customer & Industry
- Customer: Unitas Services GmbH with headquarters in Dübendorf ZH
- Industry: Security and event services in Switzerland
- Offers: security concepts, personal protection, property security, hostesses, stagehands and event staff
project
- New conception and construction of a complete company website
- Clear structuring for two main groups: potential customers and job seekers
- Digital lead generation strategy for inquiries and applications
- Short-term creation of a landing page for an upcoming major event
Special features
- There was no brand or communication strategy for the online presence
- Goal: a scalable platform that can grow with the company
- Desire for a personal, approachable and yet highly professional look and feel
The challenge – no presence yet
Unitas Services GmbH was faced with the task of transferring the reputation and expertise it had built up over the years into a digital strategy. Without an existing website, it was difficult to take advantage of new business opportunities online.
The solution: Strategic Web Design & Development
The approach at Noevu goes far beyond pure design. Every project follows a structured process based on four critical success factors: message, usability, design and operations.
1. Message & Usability: Creating a foundation
An intensive User Experience Workshop laid the foundation. Using the Golden Circle model, defining the why, how and what of Unitas to highlight the company's distinct approach and personal approach. Based on this, precise personas were developed (e.g. the event planner, the production manager, the applicant) and their customer journeys to align the website development to user needs.
2. Design & Prototyping: Three interactive design prototypes
Instead of static designs, three interactive design prototypes were presented directly in Squarespace. Unitas experienced the future website live and make an informed decision.
The Secure Circle
Emphasizes human warmth, using warm colors and serif fonts such as Adonis and Roboto, surrounded by a bright band that symbolizes safety and creates a warm, welcoming atmosphere.
The Elegant
Transports subtle elegance and combines soft beige and noble gold tones with the clean lines of the Oswald and Arimo fonts to create an atmosphere of discreet luxury and fine sophistication.
The Futuristic
Relies on a striking and modern style. It uses dark tones and neon-lit accents with Abel and Source Code Pro fonts to create a progressive and technology-oriented, slightly playful atmosphere.
3. AI-supported visual communication: Future-oriented AI imagery
Since there was little imagery available at the beginning, Noevu created a tailored and consistent AI visual world for Unitas Services. This guaranteed a professional and flexible visual language that fits the brand perfectly - and is more cost-effective than any stock photo subscription or shoot.
- Unique AI Image World: A ChatGPT-based prompt system was developed that generates on-brand instructions for image creation
- Unique visuals: All images were created with Ideogram.ai using a specific color and lighting composition that perfectly matches the corporate identity
- Flexibility for the customer: With this system, Unitas can independently and long-term create high-quality AI images for future content
The result is convincing
Noevu built much more than a website for Unitas Services GmbH. The result is a comprehensive digital platform that serves as a strong marketing and sales tool and delivers measurable success.
A modern and scalable website
Integrated marketing tools
Measurable success in numbers
A satisfied partner
The most important result is a customer whose expectations have been exceeded. The project was praised as "mega professional", which strengthens trust in a long-term partnership.
Mega professional and never experienced before. The collaboration with Noel and the Noevu team was strategic, transparent and extremely efficient from the start. We didn't just get a website, but a powerful tool that perfectly represents our brand and helps us grow.
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