Unitas Services GmbH, an established Swiss provider in the event and security industry, came to Noevu with a clear vision but no digital business card. The challenge was to build a professional online presence from scratch — one that reflected the full range of services and spoke directly to new customers and qualified staff. Noevu guided the project as an experienced Squarespace web designer, from concept to launch.
Customer & Industry
- Customer: Unitas Services GmbH with headquarters in Dübendorf ZH
- Industry: Security and event services in Switzerland
- Offers: security concepts, personal protection, property security, hostesses, stagehands and event staff
project
- New conception and construction of a complete company website
- Clear structuring for two main groups: potential customers and job seekers
- Digital lead generation strategy for inquiries and applications
- Short-term creation of a landing page for an upcoming major event
Special features
- There was no brand or communication strategy for the online presence
- Goal: a scalable platform that can grow with the company
- Desire for a personal, approachable and yet highly professional look and feel
The challenge – no presence yet
Unitas Services GmbH was faced with the task of transferring the reputation and expertise it had built up over the years into a digital strategy. Without an existing website, it was difficult to take advantage of new business opportunities online.
When a reputation has grown over years of personal contact, it is easy to overestimate how much of it carries over to a website on its own. Unitas Services brought the reputation but no brand or communication strategy for the online presence — and what goes without saying in a conversation has to be stated and backed up online. Skip that step and the result is a site that looks tidy and still says nothing about the business.
The solution: Strategic Web Design & Development
The approach at Noevu goes far beyond pure design. Every project follows a structured process based on four critical success factors: message, usability, design and operations.
1. Message & Usability: Creating a foundation
An intensive User Experience Workshop laid the foundation. The Golden Circle model defined the why, how and what of Unitas and highlighted the company's personal approach. Building on that, precise personas were developed — the event planner, the production manager, the applicant — along with their customer journeys, to align the website development with real user needs.
2. Design & Prototyping: Three interactive design prototypes
Instead of static designs, three interactive prototypes were presented directly in Squarespace. Unitas experienced the future website live and could make an informed decision.
The Secure Circle
Emphasizes human warmth, using warm colors and serif fonts such as Adonis and Roboto, surrounded by a bright band that symbolizes safety and creates a warm, welcoming atmosphere.
The Elegant
Transports subtle elegance and combines soft beige and noble gold tones with the clean lines of the Oswald and Arimo fonts to create an atmosphere of discreet luxury and fine sophistication.
The Futuristic
Relies on a striking and modern style. It uses dark tones and neon-lit accents with Abel and Source Code Pro fonts to create a progressive and technology-oriented, slightly playful atmosphere.
3. AI-supported visual communication: Future-oriented AI imagery
Since there was little imagery available at the beginning, Noevu created a tailored and consistent AI visual world for Unitas Services. This guaranteed a professional and flexible visual language that fits the brand perfectly - and is more cost-effective than any stock photo subscription or shoot.
- Unique AI Image World: A ChatGPT-based prompt system was developed that generates on-brand instructions for image creation
- Unique visuals: All images were created with Ideogram.ai using a specific color and lighting composition that perfectly matches the corporate identity
- Flexibility for the customer: With this system, Unitas can independently and long-term create high-quality AI images for future content
The result is convincing
Noevu built much more than a website for Unitas Services GmbH. The result is a comprehensive digital platform that serves as a strong marketing and sales tool and delivers measurable success.
- + 192 % more monthly visitors
- + 294 % longer average dwell time
A modern and scalable website
Integrated marketing tools
A satisfied partner
The most important result is a customer whose expectations have been exceeded. The project was praised as "mega professional", which strengthens trust in a long-term partnership. Anyone wanting the same route can commission have a new website built.
Mega professional and never experienced before. The collaboration with Noel and the Noevu team was strategic, transparent and extremely efficient from the start. We didn't just get a website, but a powerful tool that perfectly represents our brand and helps us grow.
Where material is missing, the rule is worth more than the stock. Unitas Services had barely any images at the start of the project — so what was handed over was not a set of finished motifs but the prompt system with its fixed colour and light composition, which lets the company produce every further image in the same handwriting. The question is worth asking about any project deliverable: does the client receive the finished piece, or the method that produces the next ones? Buy only the pieces, and the next business area starts from scratch again.
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Frequently Asked Questions
How do you decide on a design when there is no website at all yet?
Unitas Services started without an existing presence. Instead of static drafts, three interactive design prototypes were built directly in Squarespace — the team experienced the future website live and could decide on that basis.
How does one website address customers and job applicants at the same time?
The User Experience Workshop produced personas for both sides — the event planner, the production manager, the applicant — along with their customer journeys. The structure follows those paths, and contact and application forms pick up both audiences.
Why an AI image world instead of a photo shoot?
There was hardly any imagery at the start of the project. Every image was created with Ideogram.ai from a defined colour and lighting composition, steered by a ChatGPT-based prompt system — more cost-effective than a stock photo subscription or a shoot.
What changed measurably?
Monthly website visitors rose by 192 % within three months. Average dwell time went up by 294 %, from 33 seconds to over two minutes.
Who maintains content and images after launch?
Unitas Services does. The content sits in a CMS built for independent editing, and the prompt system produces further on-brand images without outside help.
Does the site grow with the company?
That was a requirement: the platform is ready for new business areas such as “Academy & Career”. At short notice, a dedicated landing page for an upcoming major event was added as well.
