Premium web design for Swiss tourism companies

mobileo GmbH, a top provider of Segway tours in Switzerland, was faced with a major challenge: their website was technologically and conceptually outdated.

Advanced filter function for tours.

The solution was a professionally developed new website based on Squarespace. As Swiss Squarespace experts, Noevu knows that this platform offers the ideal combination of design freedom, ease of use and technical reliability. Instead of adapting a standard theme, a completely individual design was developed that perfectly conveys mobileo's new, dynamic brand message and focuses fully on the user experience and the easy booking of tours.

An outstanding result requires a well-thought-out approach. The process was divided into clearly defined phases to ensure maximum transparency and efficiency.

1. Analysis, strategy & concept: The foundation for success

It started with a deep dive into mobileo's world. Together with strategy partner Martin Künzi from mosaik.partners, the brand was analyzed and a clear, differentiating positioning was developed. The goal was to translate the distinct fun factor of Segway tours into a powerful digital brand message that immediately captivates visitors and motivates them to book.

2. Individual web design & interactive prototypes: Making the experience tangible

Beautiful web design is more than just good looks. It is the feeling that a website gives and how it strategically guides visitors. Interactive design prototypes were created that gave mobileo a realistic preview of the future user experience. In this way, ensuring the design not only looks modern, but also visually conveys the strategically defined message and guides users intuitively through the offer.

Feel & Flow

Emotions first – discover through immersion. Many people don't know the fascinating Segway experience. This variant conveys the emotions with moving images, videos and scroll-based sections on a dark background that create curiosity and mood. Only then do the tour finder and booking follow - because enthusiasm comes before conversion.

Explore & Book

Conversion in focus – straight to the experience. This variant relies on tried and tested methods and quickly leads visitors to the experience. Inspired by platforms like Airbnb, it uses a slim, conversion-optimized layout. Diverse tours speak for themselves, supported by emotional videos. Featured tours, tour finder and a calendar provide an immediate overview and orientation.

3. Efficient website development with Squarespace: Focus on the essentials

Choosing Squarespace let the team concentrate energy fully on the strategic aspects, design and usability, instead of wasting it on complex technical development. Noevu made optimal use of the platform and adapted it to mobileo's specific needs through clever extensions, such as a tailor-made tour filter. A specially developed importer also ensured that all existing tours were transferred quickly and easily to the new system.

4. Launch & Continuous Optimization: A Partner for the Future

The launch was just the beginning. Noevu ensured a smooth launch and trained the mobileo team so that they could effortlessly maintain content such as city overviews or new tours themselves. Service packages from Noevu ensure the new website remains technically top-notch in the future and is continuously optimized.

The result is a fast, modern and SEO-optimized website that finally makes the distinctive experience of the mobileo Segway tours digitally tangible. The intuitive navigation and powerful filter guide visitors specifically to their desired tour, while the clear, emotional imagery and convincing texts whet the appetite for the next adventure. The platform is not only a benefit for visitors, but also for the mobileo team, who can now easily maintain their own content and flexibly expand the offering.