Squarespace MCP server: run your shop with Claude and ChatGPT

Squarespace runs its own MCP server, which your AI assistant reaches over the internet. MCP stands for Model Context Protocol, a shared language that lets AI assistants use the tools of other programs. The server sits at https://mcp.squarespace.com/mcp. There the assistant finds two groups of tools.

Only Claude and ChatGPT control the shop. Other programs that understand MCP see only the domains. Gemini also has Squarespace built in, but there it can only search domains, and only for private Google accounts in the US and in English.

Squarespace announced the service to its partners in early November 2026. The sentence for it: “Manage products, orders, and contacts from your AI assistant”.

They maintain products, look up orders and manage your contacts. For products, orders and contacts, Squarespace provides its own tools. You write what you need, and the assistant picks the right one.

Products. The assistant creates physical products, services and gift cards. For existing products, it changes name, description, price, sale price, stock, tags and SKU, the item number. It also adjusts the SEO title and SEO description, the details for Google, and whether a product is visible. It adds options, such as the magnum bottle next to the 75 cl bottle, or removes them. “Hide the 2023 Riesling, it is sold out” is enough for a simple request. It looks up digital products and changes them.

Orders. Here it searches and summarises: “Which orders came in this week, regardless of whether paid, open or failed?” The answer comes without you setting a filter. You do not need to open the Commerce area, where you manage products and orders in Squarespace. Why the payment status belongs in the question is explained further down, under the requests.

Contacts. It searches contacts, creates new ones and updates existing ones. You add the restaurateur from the market to your contacts with one sentence. To sync contacts with a customer database (CRM), see the article on the Squarespace contacts interface.

Domains. If you are looking for a name for a new brand, the assistant suggests domains. It checks whether they are free and names the price and alternatives. You can buy only on squarespace.com: for every free domain, it provides a link there.

According to Squarespace, the assistant moves no money, ships nothing, cancels nothing and deletes nothing. The only exception in the tool list: it can remove single options of a product, such as a bottle size. It reads orders and cannot change them. You handle payments, refunds and shipping in the Commerce area as before.

That it cannot delete products, contacts or orders sounds like a gap. In a shop where an AI works along, it is a relief: whole products, contacts or orders do not disappear. It does not restore an overwritten price or text by itself, though.

It pays off for shops that you maintain yourselves and where things change often.

Sunday evening, the autumn market is over. There are fewer crates in the car than in the morning, the stock in the shop no longer matches. You also announced a sale price for Monday. Until now that meant: laptop open, Commerce area, product by product. With the MCP server, you tell the assistant as you would a temp. You approve every change before it goes live. On Monday morning, you set the sale price with one sentence.

Whether the Squarespace MCP server saves you time therefore depends mainly on how often you have to go into the shop.

If you care more about pages, page text and design, another route leads to the goal.

You need a Squarespace account with the Administrator or Store Manager role on the website in question. You also need an account with Claude or ChatGPT. As a Website Editor, you cannot use the shop tools.

The following guide shows step by step how you set up the connection. You can use it yourselves or pass it on to staff. That is why it addresses the reader directly as a handout. If you find Squarespace among the Connectors in Claude, you pick it there. Otherwise you enter the address from above as a custom connector, and nothing gets installed. If a menu has a different name, that is down to the language or a newer version. Squarespace itself points out that the names change.

In ChatGPT, you open the Squarespace app through a link from Squarespace and sign in with your Squarespace account. This guide, too, is meant to use yourselves or to pass on. If a menu name differs, the same applies as for Claude.

Requests work well when they are as precise as a handover note. That clears three stumbling blocks right away.

You can adapt these requests and copy them into the chat. You overwrite the marked fields right here.

For price changes, you first have it show you what will change.

Make sure you approve changes yourselves, because your customers see whatever the assistant changes immediately. New products stay hidden until you publish them.

Not “Allow always”. The option means exactly that: always allow. Claude’s help recommends it only for servers and tools you trust to work unattended. For prices and stock in your shop, you are better off confirming yourselves. If ChatGPT offers a similar shortcut, the same consideration applies.