Women in CleanTech is Belimo's evening for women working at the forefront of technology and energy, in a field still strongly shaped by men. Attending is free, but only with registration. For this, Belimo wanted to have an event website built where attendees register directly and through which the newsletter also runs.
Belimo is a listed group with its own corporate design and its own brand team. Even so, the evening was meant to stand on its own, a little more feminine than the corporate presence. And there were hardly any event photos good enough for large images.
Client & occasion
- BELIMO Automation AG · listed, Hinwil ZH
- Manufacturing
- Women in CleanTech: an evening for women in technology and energy
Scope
- Concept and web design on Squarespace
- Registration, programme with speakers, newsletter
- Own domain and email addresses, AI imagery in the Belimo look
Result
- A presence of its own within Belimo's corporate design
- More registrations than before
How does an event website stand on its own within a corporate design?
Belimo did not decide on designs shown as images, but on clickable variants, built directly on Squarespace, the platform the site runs on today. The brand team and the project team clicked through real pages and decided in a single meeting. They chose the variant close to Belimo's corporate design.
If several parties have a say in your website, such as management, marketing or a brand team, clickable pages achieve more than images. On a real page, everyone sees how colours, images and form work together, on mobile too. It works best on the platform the site will later run on: whatever you choose then already stands on the right foundation.
And yet the evening stands on its own. Women in CleanTech has its own domain and its own email addresses, and instead of Belimo logos, a short text introduces Belimo as the organiser. Because good event photos were missing, AI imagery in the Belimo look shapes the site, darkened for the evening.
The AI imagery in the Belimo look
What belongs on an event website?
Date, venue, registration
Date, venue and the registration button sit at the very top of the home page. The navigation stays visible while scrolling.
Programme and speakers
The programme with times, sessions and speakers sits in a custom-built table. On mobile, the label moves above the content. Belimo updates texts and images itself; Noevu takes care of programme, speakers and structure.
Registration and newsletter in one form
Belimo sends the newsletter through Squarespace Campaigns directly from the website instead of Mailchimp, so that everything is bundled in one place and easier to handle. All the registration form needs for this is a checkbox for news; a second form is not required.
What does a dedicated event website deliver?
Registrations run without manual work, and there is no export between form and newsletter. More attendees register than before, and Women in CleanTech presents itself more strongly and more independently.
Sara Montez Da Silva is responsible for Women in CleanTech at Belimo.
Noevu had already looked into our company beforehand and responded specifically to our wishes and ideas. Squarespace is also very user-friendly and easy to handle – exactly what we were looking for in this project and found at Noevu.
Go-live is only the beginning. The site continues in Noevu's service package, and the Belimo Alumni Network website now stands on the same foundation too.
In a free video call, we look together at what your event website needs.
Frequently Asked Questions
Can we maintain an event website ourselves after go-live?
That can be split. For Women in CleanTech, Belimo sends the newsletters and updates texts and images itself; Noevu takes care of programme, speakers and structure.
Why send the newsletter through Squarespace instead of Mailchimp?
Because registration and newsletter then sit in the same system and no second list is needed.
Can last year's attendees be carried over?
Yes. For Women in CleanTech, the previous year's attendees were added to Squarespace as contacts.
How does the site carry on after go-live?
In a monthly hosting and service package from Noevu.
