Why was the old website for the dental laboratory no longer up to date?
Vogel Dentaltechnik GmbH is a renowned dental laboratory in Switzerland, known for the highest quality standards and forward-thinking solutions. However, their previous website could no longer keep up with this development - it was technologically outdated and did not reflect the company's true potential.
The task was clear: a complete relaunch. Noevu was tasked with developing a new homepage for the dental laboratory that is not only modern and user-friendly, but also specifically appeals to and convinces dentists and patients.
Customer & Industry
- Vogel Dentaltechnik GmbH, a renowned dental laboratory in Switzerland
- Industry: Dental technology, dentistry
- Offers: High-quality dentures, full-service services for dental practices, patient-oriented advice
project
- Complete relaunch of the old Squarespace company website from 7.0 to version 7.1
- Development of a clear content strategy that focuses on the added value for dentists and the needs of patients
- Creating an authentic and professional visual identity through new photos and videos
- Technical implementation on a flexible and future-proof platform
Special features
- The imagery had to be authentic and professional, without resorting to clichéd or off-putting stock photos
- The technical integration of videos in different formats posed a challenge that required an individual solution
- The website had to go live in time for an important industry symposium, which required tight and efficient project management
How does strategic web design create added value for dental technicians?
A mere redesign was not enough. The approach was a structured process based on a deep understanding of the needs of the dental industry.
Kick-off and User Experience Workshop
The process began with an interactive User Experience Workshop. The target groups were analyzed – dentists and patients – to create a new website for the dental laboratory that offers real added value. These insights formed the foundation for the entire content and design strategy.
Although we needed a short period of getting used to the industry at the beginning, Noevu provided us with excellent guidance. The recognizable added value of the workshop was obvious to us.
Live design prototypes and visual creation
Based on the results of the UX workshop, the Vogel Dental team received three different design directions in the form of prototypes. This step is crucial in order to give an early feeling for the future appearance and to make strategic decisions. Together, Vogel Dental chose the direction that best conveyed the company's core values: modern, user-centered and highly professional. This design was further refined and perfected in the following steps.
Authentic imagery: video & photo shooting
A major challenge in web design for the dental industry is avoiding clichéd stock photos. A professional video and photo shoot was arranged directly in the Vogel Dental laboratory.
The result: authentic visuals that capture the precision and philosophy of Vogel Dental and create trust. For uniform employee photos that can be expanded at any time, an AI-supported solution enables with which new dental technician portraits can be easily created yourself.
Content strategy and SEO-optimized content
The content has been redesigned from the ground up. Targeted andSEO-optimized content that focuses on the benefits for dentists (full service, quality) and the needs of patients (information, contact). By reducing the number of strategic pages from over 20 to just 4, the complexity was massively reduced and the user navigation was optimized.
Technical development, go-live and support
Noevu used the strengths of the platform for flexible and efficient website development. A particular challenge — integrating different video formats, with clever CSS to guarantee perfect display on all devices. The go-live took place just in time for an important industry symposium.
What results does a new website for a dental laboratory achieve?
The new homepage for Vogel Dentaltechnik is more than just a digital business card - it is a strategic tool that delivers measurable success:
- Increase in dwell time (homepage): +300% (from 20s to 1min 20s)
- Increase in dwell time (total): +70% (from 50s to 85s)
- Reduction of complexity: number of pages reduced from approx. 20 to 4
Ready for your digital advantage?
Is the website for your dental laboratory ready for the future? If you would also like to reflect your company values in a professional and strategic homepage, you have come to the right place. As a Swiss Squarespace web design agency, Noevu turns your new dental technician homepage into a powerful instrument for your success.
Not sure if everything is set up correctly? Book a free online consultation and get a professional review of your website.
