All articles on UX, CRO & Accessibility — projects and tips for Swiss SMEs.
UX, CRO & Accessibility — Tips & Insights
Noevu Tips & Insights
Article UX & Content Strategy 6 min User-Centered Design: Websites That Work for People Many websites grow from the inside out, built around the company rather than the people who visit. User-centered design flips that order. It starts with the needs of the people who should enquire. The result is pages that convert better and create less friction. This article shows how a UX workshop and customer journey turn your website into a tool for real enquiries.
Article Web design 5 min Dropdown Menus: When They Guide — and When They Lose A dropdown menu looks like the logical answer for a site with many pages — until it becomes a trap on mobile. Placed well, it guides visitors to their goal faster. Placed poorly, it hides exactly what people came to find.
Article Web design 7 min Web Animations: Purposeful Motion, Not Visual Noise An animation feels like a detail — until it gets in the way with every click. Well-placed web animations guide the eye and bring a website to life. Poorly placed ones cost speed, attention, and visibility.
Article UX & Content Strategy 8 min Conversion Optimization: Turning Website Visitors into Inquiries Many SMEs buy more traffic when the real leak is elsewhere: visitors arrive but never get in touch. Conversion optimization addresses exactly that. This article explains which conversion killers cost Swiss SME websites inquiries, why trust works better than persuasion, and how to assess your site's own condition.
Article Web design 10 min Web Design Icons: Sources, Formats and What Really Matters Icons seem like a detail — until forty of them carry the whole website. Mixing styles or choosing the wrong license shows on every screen.
Article UX & Content Strategy 8 min Web Accessibility: When It's Required – and When It Pays Off Many see web accessibility as a compliance checkbox for government agencies — or an expensive add-on that barely anyone notices. But it increasingly affects Swiss SMEs directly. This article explains who is required and from when, what the European Accessibility Act changes, and why accessible websites benefit every visitor.
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Common questions about UX, CRO & accessibility
What is UX and why does it decide success?
UX (User Experience) is the experience a visitor has using your site. Bad UX means visitors do not find what they look for, give up and do not return. Good UX means clear structure, fast paths, intuitive operation. UX investments pay back on every SME site — 20-50% conversion lifts are realistic after targeted UX work.
What is conversion rate optimisation (CRO)?
CRO is the systematic improvement of the site so more visitors become enquiries, purchases or sign-ups. With A/B tests, heatmaps and user feedback we check what works and what does not. Even small changes (button text, form reduction, trust markers) can lift conversion 10-30% — far cheaper than more advertising.
What does WCAG 2.2 mean for my site?
WCAG 2.2 are the international standards for web accessibility — contrast, font size, keyboard operation, screen reader support. In Switzerland, BehiG/eCH-0059 is mandatory for authorities; from 2025 many companies must also comply (EU European Accessibility Act). Noevu builds all sites WCAG 2.2 AA compliant and audits before launch.
Does accessibility help SEO?
Yes. Accessible sites have better semantic HTML, clearer heading structure, descriptive alt text and clean code — all factors Google loves. Studies show ranking improvements of 12-20% after accessibility work. Plus: you reach 10-15% additional users with impairments.
