Noevu carried out a complete website relaunch for Finca Las Mariposas on Tenerife. The mission: to replace an outdated, error-prone WordPress presence with a modern, elegant and functional website on Squarespace in just one week. This project was about more than just a new design; The aim was to raise the finca's digital business card to the level of its excellent offering and to optimize booking processes.
The customer & the challenge
The Finca Las Mariposas is an exclusive holiday resort on Tenerife with Swiss management. Your previous website no longer met this high standard and slowed down your business potential.
customer
- Finca Las Mariposas: Provider of high-quality holiday apartments in the tourism sector
- Focus on individual travelers who are looking for peace, nature and quality
- Swiss leadership with correspondingly high standards of service and presentation
Project scope
- The WordPress site was technically outdated, slow and error-prone.
- The design felt uninspired and cluttered with its rigid, blog-like layout. It lacked visual hierarchy and emotional depth.
- Important features like contact forms were unreliable and resulted in missed requests.
- A quick but reliable solution for a new website was needed.
Special features
- An extremely aggressive time frame of just seven days for the complete relaunch.
- The high aesthetic standards of digitally capturing the unique atmosphere of “peace, space, calm, strength”.
- The requirement to create a solution that can be easily managed by the customer themselves.
- Multilingual website with AI support
The solution: Strategic Web Design & Development
Noevu chose a strategic relaunch with Squarespace. As a top SaaS platform, Squarespace enables extremely efficient website development without compromising on design and functionality. This meant full focus on strategy, design and usability — not complex technical maintenance.
1. Analysis and concept
In an intensive start-up phase, the team analyzed weak points of the old website and defined the goals for the new website. The team immersed in the world of the finca to understand its essence. Based on this, a clear content strategy was developed for SEO optimized content and planned to revise the existing advertising video to adapt it to the new, high-quality aesthetic.
2. Individual design in prototyping
Instead of adapting a standard theme, interactive design prototypes were developed that were precisely tailored to the Finca Las Mariposas brand. The focus was on clear imagery, elegant typography and intuitive user guidance that emotionally engages visitors and guides them to booking.
3. Efficient development & content production
As a Swiss Squarespace Gold Partner, Noevu implemented the final design in record time. At the same time, the promotional video was re-edited with appropriate sound to ensure a coherent and emotional brand message. Technically, all processes were integrated on Squarespace's robust SaaS architecture, which guarantees security, speed and perfect display on all devices. Since Finca Las Mariposas welcomes guests from all over the world, themultilingualism of the new website was essential. A solution was used for this that is extremely efficient thanks toAI-supported translations. This allowed the entire website to be quickly translated into different languages. Guests are automatically redirected to their own language, or can conveniently choose the language in which they feel most comfortable. This increases user-friendliness and strengthens the global presence as a provider of vacation rentals.
4. Launch and operation
After a final quality control, the new website including the new video went live on time. But the work doesn’t end with the launch. Thanks to the service hours included in the project, the customer enjoys full cost security and continuous support from Noevu. As itsSwiss Squarespace developer, Noevu continuously optimizes the site and are available for any concerns.
Result and conclusion
The result is a website that is not only aesthetically pleasing, but also serves as a powerful lead generation tool. The shift from cluttered, impersonal blog layout to an immersive, elegant brand experience is significant. The number of visitors has increased, the length of stay has increased and booking requests are received reliably thanks to the new forms. The finca now has a digital presence that reflects its quality and actively promotes business.
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