Squarespace experiences: Is the platform really worthwhile for Swiss SMEs?
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Are you considering creating your new website with Squarespace, but are unsure whether the platform meets your requirements? As a Swiss Squarespace agency with 25 years of digital experience working with the platform on a daily basis, we'll give you a deep and honest insight into our combined Squarespace experience.
The most important facts in brief
Strategic choice: Squarespace is an excellent choice for many Swiss SMEs, startups and organizations.
More than just templates: With targeted CSS and JavaScript, we transform standard templates into unique digital experiences that perfectly reflect your brand.
Technical limits can be stretched: whether it's multilingual websites, user-defined product filters or customized checkout processes - Squarespace can be expanded to meet your specific needs with code adaptations.
Strong SEO foundation: Squarespace offers all the technical requirements for an excellent Google ranking.
The partner is crucial: A successful website is not created by a tool alone. Our Squarespace experience shows that strategic advice, design expertise and professional implementation by an agency deliver the greatest added value.
Why do we as a web design agency often rely on Squarespace?
We often hear this question. The answer is simple: because in many cases it is the smartest solution for you. Our job as your digital partner is not to reinvent the wheel every time, but to choose the best technological foundation for your success. Squarespace offers an incredibly stable, secure and high-performance basis. Hosting, security updates, basic technical maintenance - we take care of all that for you.
This is how we create a solid digital foundation for traditional trades, such as our website project for a Zurich flooring company, or an absolutely trustworthy and secure platform for sensitive industries, such as for the law firm Davatz Legal AG. Davatz Legal AG law firm. This means for you: You can concentrate fully on your core business. For us, this means that we can invest our energy in the strategic aspects of your website instead of spending countless hours on maintenance.
How flexible is Squarespace really when it comes to design?
A widespread prejudice is: "Squarespace pages all look the same." This is only true if you stick to the templates. For us as Squarespace experts, however, these templates are just the starting point - the foundation on which we build your individual digital home. A good example of this is our own website noevu.ch - its design goes far beyond the natural limits of Squarespace designs.
The real magic begins where the standard settings end. Through the targeted use of CSS, we can adapt practically every design element to your corporate identity. For Vogel Dentaltechnik GmbH for example, we have created a modern, innovative web design that reflects the technological expertise of the dental technology laboratory and is enhanced with high-quality photos and videos.
The real magic begins where the standard settings end. Through the targeted use of CSS, we can adapt practically every design element to your corporate identity. For Vogel Dentaltechnik GmbH, for example, we created a modern, innovative web design that reflects the technological expertise of the dental technology laboratory and is enhanced with high-quality photos and videos.
With rrevival the focus was on translating a fresh, modern brand into an equally appealing digital experience. To build a complete online identity from the ground up, Squarespace was supplemented with custom code for perfect design precision. AI-powered imagery was also used, allowing the team to create brand-loyal visuals themselves. This shows that Squarespace is not only suitable for simple websites, but can also serve as the basis for complex brand presences with innovative technologies.
Doesn't Squarespace quickly reach its technical limits?
That is the crucial question. Yes, if you only rely on the built-in functions, there are limits. But these limits are not the end of the road. With user-defined code, these can be specifically extended.
An excellent example of this is our project with mobileo GmbH. Mobileo, a leading provider of Segway tours, needed a new website that not only showcased their offering effectively, but also ensured ease of use for their team. The challenge was an outdated website that was not effectively motivating bookings. Our solution was a completely new digital experience platform on Squarespace. We did not simply adapt a standard theme, but implemented a customized design. Of particular note are the customized tour filters, inspired by platforms such as Airbnb, and a custom-built importer for existing tours. These extensions, which go beyond the native Squarespace functions, were realized through targeted custom code and enabled intuitive navigation and a powerful filter that guides visitors specifically to their desired tour. In addition, a multilingual solution (DE, FR, EN) was implemented, which is essential for the Swiss market.
Is Squarespace suitable for e-commerce and bookings in Switzerland?
Absolutely. Squarespace Commerce is a powerful solution for many Swiss SMEs. The connection to common payment providers such as Stripe and PayPal works smoothly. Our experience with Squarespace in e-commerce, especially with the project for Weinbau Wetli, shows the potential for product sales:
The winery needed a shopping experience that would do justice to the quality of their wines, including the ability to sell wine on account - a feature that Squarespace does not offer as standard. We developed a customized checkout process for this. We also implemented individual product filters by grape variety, award and availability, a visual availability indicator with bottle icons and a dynamic awards table for centralized management of awards. These specific adaptations show how Squarespace can be expanded into a highly functional e-commerce platform for special requirements through targeted extensions and custom code.
Squarespace and SEO: How well do the websites rank in Switzerland?
A beautiful website that nobody can find is of no use to your business. Our clear experience is: Squarespace offers an excellent technical SEO foundation. All the important basics such as fast loading times, mobile optimization and clean sitemaps are available out of the box.
However, technology is only half the battle. The real SEO success comes from a well thought-out strategy. At Wohnperspektive GmbH we have targeted the content and structure of the site to relevant search terms for Swiss tourism, which has led to more visibility and bookings. For our own website , the focus is on local search terms in order to be found in a competitive Zurich market. The result is websites that not only look good, but are also found on Google and generate qualified inquiries. Users also receive practical AI functions that make creating alt texts and meta descriptions for SEO quick and easy.
Technical measures such as SSL encryption and setting up 301 redirects are crucial for a smooth transition from an old website to a new one. The latter ensure that old URLs are redirected to the new pages to avoid the loss of SEO rankings. Integration with Google Search Console and Google Analytics also allows you to continuously monitor and optimize the performance of your website.
With the tools of Squarespace and some individualized functions, we achieve very good results for noevu.ch within a few weeks after the relaunch.
How easy is it for you to use Squarespace in everyday life?
A website lives and evolves. That's why it's crucial that you can maintain your site easily and independently after it goes live. This is precisely one of Squarespace's greatest strengths. The intuitive "Fluid Engine" editor makes it easy for you to update content.
For the NGO "Future for Kibambili" this point is essential. It is often volunteers or changing employees who maintain the website. Thanks to the ease of use, they can present new projects, launch appeals for donations and keep the community up to date without any prior technical knowledge. This independence not only saves time and money, but also gives you the flexibility to act quickly and independently.
What about the security and performance of Squarespace?
Website security is an important aspect. Davatz Legal AG, a Zurich law firm, approached us with its existing website, which offered potential for optimization in a number of areas, including SSL encryption. This allowed us to further strengthen the trust of our clients. As a Swiss Squarespace Gold Partner, we were able to focus entirely on the strategic implementation, design and user-friendliness, as Squarespace guarantees a high level of security and stability by design. The result is a new homepage that radiates seriousness and is robust and secure at the same time. This shows how Squarespace creates a reliable and secure foundation for sensitive industries.
Another example of the importance of security and performance is our project with Unitas Services GmbH, a Zurich-based security company . Zurich-based security company. They needed a professional online presence from the ground up. The platform developed on Squarespace not only served as a marketing and sales tool, but also delivered measurable results, such as a 192% increase in monthly website visitors and a 294% increase in average time spent on the homepage. This underlines that a secure and performant Squarespace website not only builds trust, but also contributes directly to business success.
Our Squarespace experience shows that the platform is an excellent choice for Swiss SMEs and organizations that need a secure, performant and SEO-friendly website that is easy to manage and delivers measurable results.
For which type of Swiss company is Squarespace most worthwhile?
Based on our broad project experience, we can say that Squarespace is incredibly versatile.
Service providers & experts: Law firms such as Davatz Legal AG, security companies such as Unitas Services GmbH or the Zurich floor layer Fenner Boden use the modern design functions to reach their target audience online.
Healthcare & social servicesThe Bern-based social enterprise Wohnperspektive GmbH or innovative dental technicians such as Vogel Dentaltechnik GmbH use the platform to radiate trust and competence.
Tourism & Hospitality: Companies like Mobileo GmbH or wineries such as Zürcher Weinbau Wetli create inspiring digital experiences that encourage bookings and purchases.
Traditional craftsmanship: Floor layers and other craft businesses receive a professional digital showcase for their high-quality work.
NGOs & Foundations: Organizations like "Future for Kibambili" benefit from the easy handling and the integrated donation functions.
Big brands & corporations: Even for projects from companies like NZZ Connect Squarespace offers the necessary security and professionalism for specific event or information pages.
Our customers' experiences reflect the core benefits that Squarespace offers Swiss SMEs: ease of use, high design quality, low maintenance and the ability to meet individual requirements through targeted customizations and integrations. Whether it's template customization, CSS customization, checkout customization using JavaScript (as with Weinbau Wetli), custom filters (as with mobileo) or go-live support - our Squarespace experience enables us to provide you with a solution that not only looks good, but also works and drives your business forward.
What is the difference between "do it yourself" and a Squarespace agency with a lot of experience?
That is perhaps the most important question. The difference lies in strategy, uniqueness and technical expertise. An impressive example of efficiency is a project where we migrated an outdated WordPress site to a new, elegant Squarespace website in just 7 days. This was only possible thanks to our standardized processes and in-depth experience.
A DIY project can be a digital business card. A website implemented by an experienced Squarespace agency is a strategic tool that strengthens your brand, optimizes your processes and contributes measurably to your business success.
Benefit from over 25 years of experience
Do you have a project in mind or are you unsure whether Squarespace is the right choice for you? Let's talk about it. We'll be happy to share our Squarespace experience and find the best solution for you together.
FAQ: Frequently asked questions about Squarespace experiences:
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Yes, absolutely. Squarespace is ideal for Swiss SMEs thanks to its ease of use, integrated features (hosting, security, updates) and customization options. It allows you to focus on your core business while your online presence is managed professionally and efficiently.
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Yes, migration is possible. As our project with Finca Las Mariposas shows, we can efficiently migrate existing content to Squarespace, even from more complex systems such as WordPress. We ensure a smooth transition and that your SEO rankings are maintained.
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Squarespace offers solid integrated SEO tools with which you can optimize important settings such as page titles, meta descriptions and URL structures. Through mobile optimization and fast loading times, Squarespace creates a good foundation for your visibility in search engines. Additional strategic measures can further improve SEO performance.
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Squarespace offers a variety of professional design templates that form an excellent basis. In addition, we use targeted custom code and integrations to enable tailor-made adaptations and the implementation of specific functions that go beyond the standard, such as individual filters or checkout processes.
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Squarespace works with a transparent subscription model that includes hosting, security and support. The costs are predictable and there are no hidden fees for plugins or maintenance, as can be the case with other systems. The exact costs depend on the chosen plan and any additional services.
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Yes, we offer comprehensive support after go-live. Our service packages include hosting, security, support hours and continuous optimization to ensure that your website stays up-to-date and is successful in the long term. We also train you so that you can maintain content independently.
