Inviting brand and multilingual website for young Bernese social enterprise
Contents
Wohnperspektive GmbH does valuable social work by supporting people in difficult circumstances. Our task was to cast this important mission in a professional, digital form. As experienced web designers and Squarespace partners in Switzerland, we were commissioned to develop a completely new website.
The goal:
A user-friendly, clear and UX-compliant online presence that conveys the company's unique vision, creates trust and generates targeted leads. We not only created a website, but a strategic communication basis that builds on the "Golden Circle" principle and answers the question of "why" in an emotional and convincing way.
The customer's challenge
The biggest challenge was to communicate a sensitive social issue in a professional, accessible and hopeful way. The new website had to appeal to different target groups: direct clients, but also social workers and social services as important intermediaries.
Customer
Wohnperspektive GmbH: A social enterprise that offers secure housing and individual support in everyday life.
Offer: Support for a self-determined, independent life and a "residential school" to promote skills.
Target groups: Clients, specialist social agencies and services that are financing partners
Project
Development of a new, professional website from scratch.
Creation of a clear, user-friendly and modern web design.
Establishment of a complete branding including logo design.
Structured communication of the value proposition according to the "Golden Circle" principle (Why, How, What).
Design of a digital presence for the "Wohnschule".
Special features
The need to build an emotional connection and convey hope.
The development of a flexible logo family that also works bilingually (DE/FR).
The clear strategic orientation not only to inform, but also to encourage people to make contact.
The solution: Strategic web design & development
As Swiss Squarespace developers, we go beyond pure aesthetics. Our approach was strategic and profound. We started by sharpening the core brand message in workshops and working out the "why" of Wohnperspektive GmbH: the belief that change is possible and that everyone has the potential for a self-determined life.
1. branding & logo development
At the heart of the new brand identity is the guiding principle "Home Is Where Growth Starts". As a strategic partner, it was clear to us that the branding had to translate this idea visually. That's why we worked with renowned Swiss graphic designer and brand expert Vincent Ghilione from Polychrome to realize this approach.
The result is a logo that combines warmth, security and positive development: an abstract figurative mark that merges a protective roof with an upward-pointing arrow. In combination with the elegant font "Chic Avenue" and a color palette of trusting dark blue and hopeful coral red, we created a visual identity that is professional, approachable and profound. The entire logo system was also flexibly designed for bilingualism (DE/FR) from the outset - a testament to our forward-thinking website consultancy.
2. two paths, one goal: the design prototypes
Based on the defined brand strategy, we developed two different but equally well thought-out visual routes. These prototypes served as a basis for discussion in order to find the perfect tonality for the final web design.
1st design route: "A Bright Perspective"
This design was intended to visualize optimism and new opportunities. We used a bright and warm color palette to convey a sense of hope and a new beginning.
Visual elements: Large, wide-angle images symbolized openness and new horizons. Transparent surfaces and overlaps created depth and lightness.
Design language: A combination of gently rounded elements (warmth, humanity) and clear, straight lines (structure, reliability) reflected the care approach.
2nd design route: "Hopeful Thoughts"
This approach focused on building trust through an atmosphere of security and positive development.
Visual elements: Dark, calming color tones combined with strong contrasts created an intimate yet encouraging mood. The targeted use of portraits was intended to create a personal connection.
Design language: Rounded image shapes stood for warmth and accessibility, while angular transitions and clear grids provided structure and reliability - inspired by the potential logo symbol.
3. innovative imagery through customized AI
To set ourselves apart from impersonal and generic stock photos, we created a unique and authentic visual world for the living perspective. Instead of resorting to expensive photo shoots, we developed a sustainable and efficient solution: a customized AI prompt system. This enables the Wohnperspektive team to create new, brand-faithful visuals of the highest quality themselves at any time.
Customized prompt system: We implemented a ChatGPT-based system that generates precise, brand-compliant instructions for AI image creation, ensuring visual consistency.
Unique visual aesthetics: All images follow a specific color and light composition that perfectly matches Wohnperspektive's corporate identity and creates a warm, hopeful atmosphere.
Authentic presentation: The images were deliberately designed to show people who are authentic and "drawn from life". This creates an honest connection to the target group and strengthens credibility.
The result - digital excellence and market success
The result of our holistic work is far more than just a new website. We created a complete digital identity for Wohnperspektive GmbH - from strategic branding and user-centered web designto innovative imagery. This coherent and professional presence creates trust and positions the company as a leading provider in its niche.
The success speaks for itself: by consistently implementing our strategy and creating SEO-optimized content, Wohnperspektive GmbH has achieved an outstanding result. After just a few months, the website ranks at the top of Google for relevant search queries in the Biel region. This success proves how effective the combination of a profound brand strategy and technical excellence as a Swiss Squarespace expert is to create sustainable visibility and measurable results.
"The collaboration with Noevu was crucial. Noel Bossart and his team understood our vision and gave it a digital soul. The strategic, professional web design exceeded our expectations. We are perfectly represented and reach our target groups more effectively."
How good it looks
Would you also like to breathe life into your vision?
If you're looking for more than just a website for your business and need a strategic partner for your digital success, then you've come to the right place. As Swiss Squarespace experts and experienced web designers, we can help you build a powerful digital presence that strengthens your brand and achieves your goals.
Your vision. Digitally brought to life.
Are you ready to take your brand to the next level? As a Squarespace Partner Switzerland, we specialize in strategic web design that not only looks good, but creates real impact. We dive deep into your business world to create a digital presence that supports your goals and delights your customers.
