Modern web design for innovative dental technicians: the Vogel Dental project
Contents
Why was the old website for the dental laboratory no longer up to date?
Vogel Dentaltechnik GmbH is a leading dental laboratory in Switzerland, known for its high quality standards and innovative solutions. However, its previous website could no longer keep pace with this development - it was technologically outdated and did not reflect the true potential of the company.
The task was clear: a complete relaunch. As the commissioned Swiss Squarespace experts we were to create a new homepage for the dental laboratory that is not only modern and user-friendly, but also appeals to and convinces dentists and patients.
Customer & Industry
Vogel Dentaltechnik GmbHa renowned dental laboratory in Switzerland.
Industry: Dental technology, dentistry.
Offers: High-quality dentures, full services for dental practices, patient-oriented advice.
Project
Complete relaunch of the old Squarespace corporate website from 7.0 to version 7.1
Development of a clear content strategy that focuses on the added value for dentists and the needs of patients.
Creating an authentic and professional visual identity through new photos and videos.
Technical implementation on a flexible and future-proof platform.
Special features
The imagery had to be authentic and professional, without resorting to clichéd or off-putting stock photos.
The technical integration of videos in various formats posed a challenge that required a customized solution.
The website had to go live in time for an important industry symposium, which required tight and efficient project management.
How does strategic web design create added value for dental technicians?
A mere redesign was not enough. Our approach was a structured process based on a deep understanding of the needs of the dental industry.
Kick-off and user experience workshop
The process began with an interactive user experience workshop. Here we analyzed the target groups - dentists and patients - to develop a new website for the dental laboratory that offers real added value. These findings formed the foundation for the entire content and design strategy.
"Although we needed a short familiarization phase at the beginning as people from outside the industry, Noevu gave us excellent guidance. The recognizable added value of the workshop was obvious to us."
- Benedikt Vogel, Managing Director
Live design prototypes and visual creation
Based on the results of the UX workshop, we presented the Vogel Dental team with three different design directions in the form of prototypes. This step is crucial in order to convey a feeling for the future appearance at an early stage and to make strategic decisions. Together, we selected the direction that best conveyed the company's core values: modern, user-centered and highly professional. This design was further refined and perfected in the following steps.
Authentic imagery: Video & photo shoot
A major challenge in web design for the dental industry is avoiding clichéd stock photos. We coordinated a professional video and photo shoot directly in the Vogel Dental laboratory.
This resulted in authentic insights that visualize the passion, precision and philosophy of the company and create trust. We also relied on the AI-supported solution for uniform employee photos that can be expanded at any time, making it easy to create new dental technician portraits yourself.
Content strategy and SEO-optimized content
The content was redesigned from scratch. We created targeted and SEO-optimized content that focuses on the benefits for dentists (full service, quality) and the needs of patients (information, contact). By reducing the number of strategic pages from over 20 to just 4, complexity was massively reduced and user navigation optimized.
Technical development, go-live and support
As experienced Squarespace web designers, we used the strengths of the platform for flexible and efficient website development. We solved a particular challenge, such as the integration of different video formats, with clever CSS to guarantee a perfect display on all devices. The go-live took place just in time for an important industry symposium.
What results does a new website for a dental laboratory achieve?
The new homepage for Vogel Dentaltechnik is more than just a digital business card - it is a strategic tool that delivers measurable success:
Increase in dwell time (start page): +300 % (from 20s to 1min 20s)
Increase in dwell time (total): +70% (from 50s to 85s)
Reduction in complexity: number of pages reduced from approx. 20 to 4
The final design. It's worth seeing...
Ready for your digital edge?
Is the website for your dental laboratory ready for the future? If you want to reflect your company values in a professional and strategic website, you've come to the right place. As a Swiss Squarespace web design agency, we can help you turn your new dental technician website into a powerful tool for your success.
New homepage for dental technicians - brought to life digitally.
Let's find out together how we can strengthen your brand and win new customers. Arrange a non-binding consultation with us today.
