Digital foundation for the traditional floor laying trade
We were asked to create a new, modern website for Fennerboden GmbH, an established Zurich-based flooring company. The challenge was to translate deeply rooted values such as quality, honesty and personal service into a digital experience. As Swiss premium Squarespace web designers, we developed a solution that is not only aesthetically pleasing, but also generates targeted new customer inquiries and strengthens the company's unique positioning in the market.
The customer & the challenge
Roger Fenner and his team put their heart and soul into honest craftsmanship. However, their previous website no longer lived up to this claim. It lacked a modern, clear structure that made the trust and high quality of their work tangible online and encouraged potential customers to get in touch.
Customer
fenner boden: Traditional flooring company in the canton of Zurich
Managed by owner Roger Fenner with decades of experience
Specialized in laying and renovating parquet, carpet, PVC and vinyl
Focus on private customers and real estate management
Values we live by: quality, cleanliness, honesty and exceptional flexibility
Project
Conception and website development on Squarespace
Creation of an SEO-optimized content strategy
Professional photo and video shoot in collaboration with Marco Bähni
Individual, mobile-first design
Integration of forms for lead generation
Technical preparation for future multilingualism
Setting up ongoing operations including support
Special features
The digital presence had to authentically reflect the personal touch and high quality standards of the craft business.
The main goal: to convert website visitors into qualified inquiries and satisfied customers.
The solution had to be future-proof, low-maintenance and easy for the Fennerboden team to maintain.
Our approach to implementation
1. analysis, concept and workshop
Every successful project starts with listening. In a joint online workshop, we took a deep dive into the world of Fennerboden. Using the "Golden Circle" principle (Why, How, What), we sharpened the core message. We defined clear target group personas and analyzed their customer journey to ensure that every visitor is guided intuitively and purposefully through the site.
2. interactive design prototypes instead of standard themes
At Noevu, we don't adapt templates - we design individual experiences. Based on the new, authentic imagery, we developed several interactive design prototypes. This allowed the team to experience the future look and feel and give feedback before the first line of code was written. This process guarantees that the end result corresponds exactly to the ideas and strategic goals.
3. authentic visual worlds: Photo and video production
A website thrives on authentic images. To make the personality and craftsmanship of Fennerboden real and tangible, we worked with the talented photographer and videographer Marco Bähni. In a professional shoot, we put Roger Fenner and his team in the perfect light. The result is high-quality photos and videos that not only create trust, but also show the passion and people behind the craft.
4. efficient development with Squarespace
As a Swiss Squarespace expert and Gold Partner, we rely on state-of-the-art SaaS technology. We chose Squarespace because the platform allows us to focus all our energy on strategy, usability and outstanding design. The result is a high-quality, high-performance and secure website that has been realized efficiently.
5. launch, operation and continuous support
Our work is not done after the smooth launch. Fennerboden benefits from a service package that includes hosting, security and support hours. This gives you cost security and the certainty that your digital presence will be continuously managed and optimized by a professional web designer.
Result and conclusion:
A digital flagship that impresses
Anyone who wants to have a new website created for their company is looking for a partner who understands their own identity and makes it digitally visible. This is exactly what we achieved for Fennerboden. The new website is an authentic, digital flagship. Supported by professional photos and videos by Marco Bähni, it perfectly conveys the company's core values - quality, trust and pride in craftsmanship - and makes the team behind it approachable. It is not only modern and user-friendly, but also an effective tool for acquiring new customers.
Would you like to get your craft business ready to go digital?
Are you looking for a strategic partner who understands your brand and takes your digital presence to the next level? As a Squarespace Partner Switzerland, we specialize in premium web design for SMEs. Contact us today for a no-obligation consultation!
Your vision. Digitally brought to life.
Let's talk in person about your goals and how we can help you achieve them. Book your no-obligation online appointment now and take the first step towards a website that works for you.
